Shoppers already care about the level of processing in their food — as much as, or more than, they track organic, non-GMO, and other sustainability attributes. But, when it comes to identifying UPFs, concern outpaces comfort. Even highly-engaged shoppers who want to avoid ultraprocessed foods aren't sure how.
The gap between awareness and action is where retailers can make a difference.
Educational resources, in-store signage, shelf tags and displays can give shoppers the language and confidence to identify less-processed options.
We're developing tools and programs to support retailers in doing just that. Get started today with what's available below.
For Retailers
Shoppers are looking for less processed options.
Here's how you can help.
