A certification that goes beyond the label

Non-UPF Verified is an independent, nonprofit certification that helps consumers identify products that are not ultraprocessed. The mark gives shoppers something no self-made claim can: the confidence to choose nourishing food.

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Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Most of us know something is wrong. Figuring out how to make it right is much harder.

Non-UPF Verified goes beyond ingredient lists to consider how a product is made.

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For shoppers

Processing level is now the top purchase driver for shoppers — surpassing organic and non-GMO.

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For brands

Shoppers deserve a trustworthy label to help navigate an increasingly ultraprocessed food supply.

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For retailers

Happy woman returns home from shopping carries net bag with green grocery bought variety of vegetables at market holds broccoli being vegetarian isolated over pink background.

For shoppers

Non-UPF Verified goes beyond ingredient lists to consider how a product is made.

Explore

different powders powdery substances in bowls

For brands

Processing level is now the top purchase driver for shoppers — surpassing organic and non-GMO.

Explore

On-pack mockup of Non-UPF Verified mark on juice bottles

For retailers

⁨Shoppers deserve a trustworthy label to help navigate an increasingly ultraprocessed food supply.

Explore

Flat lay of mixed veggies in grocery bag

Built on nearly 20 years of food integrity

Non-UPF Verified was launched by the Non-GMO Project, North America's most trusted third-party certifier for GMO avoidance, with more than 63,000 verified products and $47 billion in annual sales. Just as we helped transform the marketplace around GMOs, we're bringing the same rigor and transparency to re-imagining what's possible when it comes to how our food is processed.

Non-UPF Verified is part of the Food Integrity Collective, a nonprofit initiative dedicated to co-creating a food system that nourishes life.

About Non-UPF Verified