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A certification that goes beyond the label

Non-UPF Verified is an independent, nonprofit certification that helps consumers identify products that are not ultraprocessed. The mark gives shoppers something no self-made claim can: the confidence to choose nourishing food.

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Independent & rigorous evaluation

Looks at processing

From a mission-driven nonprofit

Most of us know something is wrong. Figuring out how to make it right is much harder.
Non-UPF Verified grocery shopping basket with product mockups of nacho chips, gummies, soy milk, and fresh produce like tomatoes and lettuce.
Built on nearly 20 years of food integrity

Non-UPF Verified was launched by the Non-GMO Project, North America's most trusted third-party certifier for GMO avoidance, with more than 63,000 verified products and $47 billion in annual sales. Just as we helped transform the marketplace around GMOs, we're bringing the same rigor and transparency to re-imagining what's possible when it comes to how our food is processed.

Non-UPF Verified is part of the Food Integrity Collective, a nonprofit initiative dedicated to co-creating a food system that nourishes life.