While 85% of shoppers actively try to avoid ultraprocessed foods, they struggle to consistently identify them from product labels alone. Labels don't tell the whole story of how a product is made. Non-UPF Verified fills that gap with third-party evaluation of processing intensity, ingredient integrity and whole product formulation.
Built on the best available science and developed with input from brands across product categories, the Non-UPF Verified Standard was designed to be both rigorous and achievable in real-world manufacturing conditions. It is administered by the team behind the Non-GMO Project, whose nearly 20 years of experience in standard-setting and certification are behind the Non-GMO Project Butterfly, one of the most trusted food labels in North America.
