Resources and Program Documents

A plain-language introduction to the Non-UPF Verified program for brands considering verification. Covers what the Standard evaluates, how the verification process works, eligibility requirements, and how to work with a Technical Administrator.

An executive brief on the Non-UPF Verified Standard. Covers what ultraprocessed foods are, why processing matters as much as ingredients, and how the program provides a clear, verifiable framework for assessing minimal processing and additives.

Covers how the Non-UPF Verified program operates, including enrollment, verification, annual renewal and the responsibilities of program participants.

Sets out evidence-based requirements for assessing products through the two dimensions of 1) Ingredient Integrity & Formulation and 2) Processing Limits.

Guidelines for the permitted use of Non-UPF Verified trademarks on Verified product packaging and branded promotional materials.

A quick-reference guide for retailers on ultraprocessed foods: what they are, why shoppers care, and how Non-UPF Verified can help you meet that demand.

A ready-to-use slide carousel for communicating your Non-UPF Verified commitment across social channels.

The topic of ultraprocessed food exposes four significant gaps for US shoppers. This report explores how brands, retailers, regulators and educators can help reconnect them.